Practical marketing, branding, and business tips.

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

Is Your Competitive Advantage Sustainable?

Let’s have a look at what sustainable competitive advantage is, how to measure it, and how to plan for it in a small business setting.

Effective Resource Management for Small Businesses

Here's what effective resource management might look like for a small business with limited resources.