Nov 133 minWhat Makes People Buy: Part 2Once you have helped your potential customer to realise that they have a problem you can now move on to part 2, amplifying that probl
Oct 173 minWhat Makes People Buy: Part 1In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.
Jul 69 minA Practical Guide to Call-to-Action in Digital MarketingA well-crafted call to action can have a significant impact on the success of your marketing efforts.