Jan 104 min readWhat Makes People Buy: Part 4Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
Dec 4, 20233 min readWhat Makes People Buy: Part 3What makes people buy: Part 3. Customers need reasons to choose you. They need to know why you're the best solution. Here's how to do that!
Oct 17, 20233 min readWhat Makes People Buy: Part 1In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.
