Struggling with slow sales? Learn how to increase sales in slow months by reducing friction, improving product pages, reconnecting with past customers, and strengthening post-purchase follow-ups. Small changes now compound into real results when the busy season hits.

A practical look at how creating emotional safety shapes what people say yes to. Includes a self-check quiz and in-depth audit to help you identify what’s missing.

But here’s the thing: there’s actually a really simple number that can help you get some clarity. It’s not fancy. It doesn’t need a spreadsheet. But once I learnt it, I stopped overthinking every single decision. It’s called Customer Lifetime Value.