Practical marketing, branding, and business tips.

What an effective user flow means for your business.

What is a user flow? What could it mean for your business? What metrics should you look at when measuring the success of your user flow?

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

The 3-Click Rule for Website Design

How exactly do you build a website focused on user experience? By building user flows based on the 3-Click Rule. Here's how!