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How the SCARF Model Can Make Your Marketing More Effective
A practical look at how creating emotional safety shapes what people say yes to. Includes a self-check quiz and in-depth audit to help you identify what’s missing.


How to Know if Your Marketing Is Worth It (Without Needing a Whole Analytics Team)
But here’s the thing: there’s actually a really simple number that can help you get some clarity. It’s not fancy. It doesn’t need a spreadsheet. But once I learnt it, I stopped overthinking every single decision. It’s called Customer Lifetime Value.


Customer Lifetime Value: Or, Why I No Longer Panic Every Time I Run an Ad
It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.
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