Many small business owners assume they need more visibility to attract customers, but that’s often not the real issue. In this article, we unpack the most common reason B2C customer acquisition strategies fail, and share four clear steps to help you fix it and start attracting the right people.

Here are a few key metrics that can give you a clear view of how your post-purchase experience is resonating with your audience.

What is a user flow? What could it mean for your business? What metrics should you look at when measuring the success of your user flow?