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How to Know if Your Marketing Is Worth It (Without Needing a Whole Analytics Team)
But here’s the thing: there’s actually a really simple number that can help you get some clarity. It’s not fancy. It doesn’t need a spreadsheet. But once I learnt it, I stopped overthinking every single decision. It’s called Customer Lifetime Value.


Customer Lifetime Value: Or, Why I No Longer Panic Every Time I Run an Ad
It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.


Why You're Struggling to Attract Customers (And What to Do About It)
Many small business owners assume they need more visibility to attract customers, but that’s often not the real issue. In this article, we unpack the most common reason B2C customer acquisition strategies fail, and share four clear steps to help you fix it and start attracting the right people.
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