Practical marketing, branding, and business tips.

Goals and Metrics: Setting and Tracking their Effectiveness

In this post, I've outlined 3 important goals that all small businesses should include as part of their strategy and how to measure them.

Creating Content that Converts: The Sales Funnel

Delve into the different stages of the sales funnel and explore how you can match your content to your customer's intentions at each stage.

Cost-effective digital marketing channels for your small business.

In this post, we explore some of the most effective digital marketing channels for small businesses and how to use them.