Jun 177 minStep 1: Define Your Brand and AudienceHow to define your core values, develop and write your brand message, and identify your ideal customers.
Feb 293 minTo do or not to do. That is the question.David Allen famously said, “You can do anything, but not everything.” While this applies to life in general, there is cause to pause and...
Jan 104 minWhat Makes People Buy: Part 4Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
