Practical marketing, branding, and business tips.

How to Use User-Generated Content in Your Marketing Activities

Testimonials and reviews help build trust, increase engagement, and drive sales. Here’s how you can make this kind of content work for you.

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

Bounce Rate: Here's what you need to know.

Your bounce rate. What it means, why you should care, how to interpret your data, and what you can do to better yours.