Practical marketing, branding, and business tips.

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

3 Things to Consider When Choosing your Name, Logo, and Brand Colours

Here are 3 things to consider when choosing your name, logo, and brand colours that will save you time and money in the future.

The Go-To Series: Part 2 - Brand Book

The first of your Go-Tos is a brand book that basically encapsulates who and what your brand is and should include these five elements.