Feb 293 minTo do or not to do. That is the question.David Allen famously said, “You can do anything, but not everything.” While this applies to life in general, there is cause to pause and...
Jan 223 minThe Impact VortexA new marketing approach that goes beyond industry jargon, creating deeper, impactful narratives for better audience engagement.
Jan 104 minWhat Makes People Buy: Part 4Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
Dec 4, 20233 minWhat Makes People Buy: Part 3What makes people buy: Part 3. Customers need reasons to choose you. They need to know why you're the best solution. Here's how to do that!
Nov 13, 20233 minWhat Makes People Buy: Part 2Once you have helped your potential customer to realise that they have a problem you can now move on to part 2, amplifying that probl
Oct 17, 20233 minWhat Makes People Buy: Part 1In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.
Sep 17, 20239 minUnlocking Collaboration: Empowering B2B Content Creation through AI-Driven StrategiesIn the world of B2B marketing, creating content that both makes sense to people and captures their interest as they move through the...
Aug 31, 20236 minMeasuring Your Post-Purchase SuccessHere are a few key metrics that can give you a clear view of how your post-purchase experience is resonating with your audience.
Jul 6, 20239 minA Practical Guide to Call-to-Action in Digital MarketingA well-crafted call to action can have a significant impact on the success of your marketing efforts.