Practical marketing, branding, and business tips.

Crafting an Effective Value Proposition: Your Key to Standing Out in a Competitive Market

What is a value proposition and how do you craft an effective one for your small business?

How to Price a Product or Service

Discover how to effectively price a product or service for your business with these expert pricing tips.

Goals and Metrics: Setting and Tracking their Effectiveness

In this post, I've outlined 3 important goals that all small businesses should include as part of their strategy and how to measure them.

How to do SEO without web development or SEO skills and experience

Some helpful advice for small business owners looking to increase their online visibility and attract more clients with easy SEO steps.

7 Best Practices for Creating High-Quality Content that Converts

Creating quality content that converts means more than writing well. Let's look at what you can do to create content that converts.

Creating Content that Converts: The Sales Funnel

Delve into the different stages of the sales funnel and explore how you can match your content to your customer's intentions at each stage.

Cost-effective digital marketing channels for your small business.

In this post, we explore some of the most effective digital marketing channels for small businesses and how to use them.

How Consistent Branding Impacts Your Profits

Let's unpack how consistent branding can impact sales and profitability, and what you can do to ensure consistency in your marketing efforts

A step-by-step guide to measuring your digital marketing campaigns.

A step-by-step guide to setting up a measurement and tracking process that helps you measure the success of your digital marketing campaign.