Practical marketing, branding, and business tips.

Bounce Rate: Here's what you need to know.

Your bounce rate. What it means, why you should care, how to interpret your data, and what you can do to better yours.

A Practical Guide to Remarketing

Let’s have a look at the concept of remarketing, what it is, and how to practically get the most out of your remarketing efforts.

Is Your Competitive Advantage Sustainable?

Let’s have a look at what sustainable competitive advantage is, how to measure it, and how to plan for it in a small business setting.

Effective Resource Management for Small Businesses

Here's what effective resource management might look like for a small business with limited resources.

How to Use Your Customer Problem Statement to Write a Marketing Message

Here's how you can use your customer problem statement to write compelling marketing messages.

The Customer Problem Statement

What is a customer problem statement? Why do you need one? How to write yours.

5 Questions You Need to Ask When Making Business Decisions

Looking at implementing something new? Here are 5 questions you need to ask yourself when making decisions as a small business owner.

How to Navigate Advice on the Internet

In this post, I share four practical tips that will help you better navigate content and information in the digital space.

The 3-Click Rule for Website Design

How exactly do you build a website focused on user experience? By building user flows based on the 3-Click Rule. Here's how!