Step 1: Define Your Brand and Audience
How to define your core values, develop and write your brand message, and identify your ideal customers.
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Practical marketing, branding, and business tips.
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Jun 47 min read
Building Your Brand on Social Media on a Budget
Social media is an effective tool for small businesses to establish their brand and connect with clients. However, with limited resources...
May 19 min read
How to Use a Social Media Content Calendar
What is a social media content calendar? Why do you need one? How to use it effectively?
Feb 293 min read
To do or not to do. That is the question.
David Allen famously said, “You can do anything, but not everything.” While this applies to life in general, there is cause to pause and...
Jan 223 min read
The Impact Vortex
A new marketing approach that goes beyond industry jargon, creating deeper, impactful narratives for better audience engagement.
Jan 104 min read
What Makes People Buy: Part 4
Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
Dec 4, 20233 min read
What Makes People Buy: Part 3
What makes people buy: Part 3. Customers need reasons to choose you. They need to know why you're the best solution. Here's how to do that!
Nov 13, 20233 min read
What Makes People Buy: Part 2
Once you have helped your potential customer to realise that they have a problem you can now move on to part 2, amplifying that probl
Oct 17, 20233 min read
What Makes People Buy: Part 1
In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.
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