Practical marketing, branding, and business tips.

What Makes People Buy: Part 2

Once you have helped your potential customer to realise that they have a problem you can now move on to part 2, amplifying that probl

What Makes People Buy: Part 1

In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.

Unlocking Collaboration: Empowering B2B Content Creation through AI-Driven Strategies

In the world of B2B marketing, creating content that both makes sense to people and captures their interest as they move through the...

Measuring Your Post-Purchase Success

Here are a few key metrics that can give you a clear view of how your post-purchase experience is resonating with your audience.

A Practical Guide to Call-to-Action in Digital Marketing

A well-crafted call to action can have a significant impact on the success of your marketing efforts.

Crafting an Effective Value Proposition: Your Key to Standing Out in a Competitive Market

What is a value proposition and how do you craft an effective one for your small business?

How to Price a Product or Service

Discover how to effectively price a product or service for your business with these expert pricing tips.

Goals and Metrics: Setting and Tracking their Effectiveness

In this post, I've outlined 3 important goals that all small businesses should include as part of their strategy and how to measure them.

How to do SEO without web development or SEO skills and experience

Some helpful advice for small business owners looking to increase their online visibility and attract more clients with easy SEO steps.