Practical marketing, branding, and business tips.

How to Use User-Generated Content in Your Marketing Activities

Testimonials and reviews help build trust, increase engagement, and drive sales. Here’s how you can make this kind of content work for you.

Why an increase in post-frequency does not equal more sales.

Here's why sharing more content doesn't necessarily mean that you will see an increase in your sales.

B2B and B2C Marketing: What it is and why you should know the difference.

You’ll be surprised at how understanding this concept helps you craft content and marketing messages that actually work.

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

Your Customers Aren’t Really Buying What You Are Selling.

Here's why your customer isn't really buying what you are selling and what to do about it.

What Does Your Content Ask of Your Reader?

When we think about a call to action (CTA) the first thing that comes to mind is a direct statement that asks your user to perform a...

Bounce Rate: Here's what you need to know.

Your bounce rate. What it means, why you should care, how to interpret your data, and what you can do to better yours.

A Practical Guide to Remarketing

Let’s have a look at the concept of remarketing, what it is, and how to practically get the most out of your remarketing efforts.

Is Your Competitive Advantage Sustainable?

Let’s have a look at what sustainable competitive advantage is, how to measure it, and how to plan for it in a small business setting.