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I saw a post recently that claimed the traditional marketing funnel is dying and that Gen Z deserves the credit for its demise. Instead,...

In this episode, I’m sharing a real-world example of how an online university went from struggling with low-quality leads to running campaigns that actually connected and converted.

We've explored one of the most common reasons B2C marketing efforts fall flat: a lack of clarity in your content . When your message...

Many small business owners assume they need more visibility to attract customers, but that’s often not the real issue. In this article, we unpack the most common reason B2C customer acquisition strategies fail, and share four clear steps to help you fix it and start attracting the right people.

This episode is called Secrets to Creating Content That Converts, and I want to walk you through the real shift most people need to make—not in how much content they’re creating, but in how they think about content in the first place.