Jan 1, 20217 minThe Go-To Series: Part 2 - Brand BookThe first of your Go-Tos is a brand book that basically encapsulates who and what your brand is and should include these five elements.
Dec 9, 20203 minThe Go-To Series: Part 1 - IntroductionIn this series, we will be covering each of the 5 Go-Tos in detail, why they are necessary, how to use them, what to include.
Dec 2, 20206 minShould You Really Focus on Likes?Likes mean we’re doing well, right? While this might be true for our personal pages, we need to be careful when it comes to businesses.
Nov 25, 20203 minIs it worth it? Here's why this question doesn't really make sense.I was recently asked this question by the owners of a SME that I worked with in the past and, honestly, this question doesn't really make...
Nov 7, 20203 minHow to Prepare for the 2021 Page Experience Algorithm Update.Google likes to make regular algorithm updates that affect your website's ranking on Google search pages. When we talk about algorithm...