Apr 3, 20226 minIs Your Competitive Advantage Sustainable?Let’s have a look at what sustainable competitive advantage is, how to measure it, and how to plan for it in a small business setting.
Feb 17, 20225 minEffective Resource Management for Small BusinessesHere's what effective resource management might look like for a small business with limited resources.
Jan 8, 20224 minHow to Use Your Customer Problem Statement to Write a Marketing MessageHere's how you can use your customer problem statement to write compelling marketing messages.
Jan 8, 20225 minThe Customer Problem StatementWhat is a customer problem statement? Why do you need one? How to write yours.
Dec 23, 20213 min5 Questions You Need to Ask When Making Business DecisionsLooking at implementing something new? Here are 5 questions you need to ask yourself when making decisions as a small business owner.
Aug 23, 20214 minHow to Navigate Advice on the InternetIn this post, I share four practical tips that will help you better navigate content and information in the digital space.
Aug 19, 20217 minThe 3-Click Rule for Website DesignHow exactly do you build a website focused on user experience? By building user flows based on the 3-Click Rule. Here's how!
Jul 4, 20217 minA 3-Step Guide to Managing Client RequestsHow do we handle the seemingly endless and difficult requests from clients and what can we do to stop them from happening in the future?
Jul 2, 20215 minStrategies, Goals, and Tactics We look at what strategy means for small businesses and how can make sure you follow through.