Welcome to the Marketing Garden: five core zones that make up a healthy, functional marketing system. This framework isn’t just about what tactics to use. It’s about how to think about marketing in a way that’s calm, intentional, and actually sustainable.

Wondering if SEO still matters with AI taking over Google search? Discover what’s changed, what still works, and how to get your business no

A practical look at how creating emotional safety shapes what people say yes to. Includes a self-check quiz and in-depth audit to help you identify what’s missing.

But here’s the thing: there’s actually a really simple number that can help you get some clarity. It’s not fancy. It doesn’t need a spreadsheet. But once I learnt it, I stopped overthinking every single decision. It’s called Customer Lifetime Value.

It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.

The first time I heard the phrase, I was mid-sip of coffee during a call with a small business owner. She was venting about her marketing...