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Step 1: Define Your Brand and Audience
How to define your core values, develop and write your brand message, and identify your ideal customers.
To do or not to do. That is the question.
David Allen famously said, “You can do anything, but not everything.” While this applies to life in general, there is cause to pause and...
What Makes People Buy: Part 4
Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
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