Practical marketing, branding, and business tips.

Goals and Metrics: Setting and Tracking their Effectiveness

In this post, I've outlined 3 important goals that all small businesses should include as part of their strategy and how to measure them.

Cost-effective digital marketing channels for your small business.

In this post, we explore some of the most effective digital marketing channels for small businesses and how to use them.

How Consistent Branding Impacts Your Profits

Let's unpack how consistent branding can impact sales and profitability, and what you can do to ensure consistency in your marketing efforts