Jun 177 minStep 1: Define Your Brand and AudienceHow to define your core values, develop and write your brand message, and identify your ideal customers.
Jan 104 minWhat Makes People Buy: Part 4Discover why understanding your Ideal Customer Persona (ICP) is key to targeting the right audience and boosting sales.
Dec 4, 20233 minWhat Makes People Buy: Part 3What makes people buy: Part 3. Customers need reasons to choose you. They need to know why you're the best solution. Here's how to do that!