Practical marketing, branding, and business tips.

What an effective user flow means for your business.

What is a user flow? What could it mean for your business? What metrics should you look at when measuring the success of your user flow?

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

How to Use Your Customer Problem Statement to Write a Marketing Message

Here's how you can use your customer problem statement to write compelling marketing messages.