Many small business owners assume they need more visibility to attract customers, but that’s often not the real issue. In this article, we unpack the most common reason B2C customer acquisition strategies fail, and share four clear steps to help you fix it and start attracting the right people.

Most content fits into two camps: marketing or community. Knowing the difference helps you stop guessing and start creating with purpose.

Create the perfect agency brief with this step-by-step checklist. Use it to simplify the process and to ensure that your vision is clear.