Welcome to the Marketing Garden: five core zones that make up a healthy, functional marketing system. This framework isn’t just about what tactics to use. It’s about how to think about marketing in a way that’s calm, intentional, and actually sustainable.

It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.

The first time I heard the phrase, I was mid-sip of coffee during a call with a small business owner. She was venting about her marketing...