Practical marketing, branding, and business tips.

What an effective user flow means for your business.

What is a user flow? What could it mean for your business? What metrics should you look at when measuring the success of your user flow?

What Does Your Content Ask of Your Reader?

When we think about a call to action (CTA) the first thing that comes to mind is a direct statement that asks your user to perform a...

Bounce Rate: Here's what you need to know.

Your bounce rate. What it means, why you should care, how to interpret your data, and what you can do to better yours.