Lead gen versus demand gen isn’t a competition. They do different jobs. Learn how to tell them apart, use them together, and fix what’s not working.

This episode is called Secrets to Creating Content That Converts, and I want to walk you through the real shift most people need to make—not in how much content they’re creating, but in how they think about content in the first place.

Content that doesn't convert isn't necessarily bad; it’s often just misaligned. It’s missing structure, intention, or a clear path that connects your audience to what you’re offering. That’s what we’re here to fix.