Practical marketing, branding, and business tips.

How to Use User-Generated Content in Your Marketing Activities

Testimonials and reviews help build trust, increase engagement, and drive sales. Here’s how you can make this kind of content work for you.

Why an increase in post-frequency does not equal more sales.

Here's why sharing more content doesn't necessarily mean that you will see an increase in your sales.

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.