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Hey, It’s Okay to Not Have It All Figured Out
Feeling behind in your business? This article is a steadying reminder that you don’t need a perfect plan, just a way to keep going when things feel messy.


Customer Lifetime Value: Or, Why I No Longer Panic Every Time I Run an Ad
It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.


Why an increase in post-frequency does not equal more sales.
Here's why sharing more content doesn't necessarily mean that you will see an increase in your sales.
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