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Customer Lifetime Value: Or, Why I No Longer Panic Every Time I Run an Ad
It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.


Why an increase in post-frequency does not equal more sales.
Here's why sharing more content doesn't necessarily mean that you will see an increase in your sales.


What is user-generated content, and how can I make it work for my business?
UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.
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