But here’s the thing: there’s actually a really simple number that can help you get some clarity. It’s not fancy. It doesn’t need a spreadsheet. But once I learnt it, I stopped overthinking every single decision. It’s called Customer Lifetime Value.

Discover why your marketing strategy might be falling flat, and how aligning it with your business stage can change everything.

In this episode, I’m sharing a real-world example of how an online university went from struggling with low-quality leads to running campaigns that actually connected and converted.