I was walking a client through a lead generation campaign last week. We had chosen a specific job title, built the audience around that role, and written the ad around a very specific problem that someone in that position tends to experience daily. All our boxes were ticked nicely, and we were ready to launch.  But as we were wrapping up, the client paused and asked a question that pulled us into something deeper. They wanted to know whether we should also mention all the oth

Discover how Altuent used a data-led enterprise software marketing strategy to drive record-breaking leads at an in-person event using LinkedIn ads.

Background A company approached me with a campaign that, on the surface, looked like it was doing all the right things. The Meta ads were...