Nov 53 minYour Customers Aren’t Really Buying What You Are Selling.Here's why your customer isn't really buying what you are selling and what to do about it.
Jan 84 minHow to Use Your Customer Problem Statement to Write a Marketing MessageHere's how you can use your customer problem statement to write compelling marketing messages.
Jan 85 minThe Customer Problem StatementWhat is a customer problem statement? Why do you need one? How to write yours.
