Nov 133 minWhat Makes People Buy: Part 2Once you have helped your potential customer to realise that they have a problem you can now move on to part 2, amplifying that probl
Oct 173 minWhat Makes People Buy: Part 1In this article, we discuss the first criterion that must be met for a potential customer to make a purchase: awareness of a problem.
May 2111 minCrafting an Effective Value Proposition: Your Key to Standing Out in a Competitive MarketWhat is a value proposition and how do you craft an effective one for your small business?
