But here’s the thing: there’s actually a really simple number that can help you get some clarity. It’s not fancy. It doesn’t need a spreadsheet. But once I learnt it, I stopped overthinking every single decision. It’s called Customer Lifetime Value.

It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.

Here are a few key metrics that can give you a clear view of how your post-purchase experience is resonating with your audience.