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Customer Lifetime Value: Or, Why I No Longer Panic Every Time I Run an Ad
It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.


Measuring Your Post-Purchase Success
Here are a few key metrics that can give you a clear view of how your post-purchase experience is resonating with your audience.


What an effective user flow means for your business.
What is a user flow? What could it mean for your business? What metrics should you look at when measuring the success of your user flow?
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