Sunlight Without Roots Doesn’t Grow Much The first thing you notice is the way the leaves lean. Even before the sun rises fully, the...

Before your marketing can grow, it needs strong soil. Discover how strategy acts as the root system that holds your message, offers, and growth in place.

But here’s the thing: there’s actually a really simple number that can help you get some clarity. It’s not fancy. It doesn’t need a spreadsheet. But once I learnt it, I stopped overthinking every single decision. It’s called Customer Lifetime Value.