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Practical marketing, branding, and business tips.

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Apr 24, 202312 min read
How to Price a Product or Service
Discover how to effectively price a product or service for your business with these expert pricing tips.


Mar 20, 20235 min read
Goals and Metrics: Setting and Tracking their Effectiveness
In this post, I've outlined 3 important goals that all small businesses should include as part of their strategy and how to measure them.


Nov 17, 20223 min read
What is user-generated content, and how can I make it work for my business?
UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.
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