Practical marketing, branding, and business tips.

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

Your Customers Aren’t Really Buying What You Are Selling.

Here's why your customer isn't really buying what you are selling and what to do about it.

Is Your Competitive Advantage Sustainable?

Let’s have a look at what sustainable competitive advantage is, how to measure it, and how to plan for it in a small business setting.