Mar 205 minGoals and Metrics: Setting and Tracking their EffectivenessIn this post, I've outlined 3 important goals that all small businesses should include as part of their strategy and how to measure them.
Nov 17, 20223 minWhat is user-generated content, and how can I make it work for my business?UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.
Nov 5, 20223 minYour Customers Aren’t Really Buying What You Are Selling.Here's why your customer isn't really buying what you are selling and what to do about it.