Practical marketing, branding, and business tips.

Goals and Metrics: Setting and Tracking their Effectiveness

In this post, I've outlined 3 important goals that all small businesses should include as part of their strategy and how to measure them.

What is user-generated content, and how can I make it work for my business?

UGC is not just about influencers. Small businesses can easily leverage the benefits of this kind of content. Here's how.

Your Customers Aren’t Really Buying What You Are Selling.

Here's why your customer isn't really buying what you are selling and what to do about it.