Practical marketing, branding, and business tips.

Your Customers Aren’t Really Buying What You Are Selling.

Here's why your customer isn't really buying what you are selling and what to do about it.

Is Your Competitive Advantage Sustainable?

Let’s have a look at what sustainable competitive advantage is, how to measure it, and how to plan for it in a small business setting.

Effective Resource Management for Small Businesses

Here's what effective resource management might look like for a small business with limited resources.