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Customer Lifetime Value: Or, Why I No Longer Panic Every Time I Run an Ad
It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.
The Funnel Isn’t Dead... It Just Learned to Dance
I saw a post recently that claimed the traditional marketing funnel is dying and that Gen Z deserves the credit for its demise. Instead,...
Why Ignoring Google Analytics Is Hurting Your Small Business (and What To Do Instead)
Not a numbers person? This beginner-friendly guide to Google Analytics will help you understand the how, what, and why of your data.
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