A practical look at how creating emotional safety shapes what people say yes to. Includes a self-check quiz and in-depth audit to help you identify what’s missing.

It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.

A framework that is backed by well-established learning and cognitive science principles that I now use across everything I do, from blog posts and strategy sessions to done-for-you marketing campaigns.