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Customer Lifetime Value: Or, Why I No Longer Panic Every Time I Run an Ad
It’s not sexy. It’s not viral. But it’s what finally makes marketing feel less like chaos and more like a choice.
Why I Teach Marketing Using this Framework (And Why It Works)
A framework that is backed by well-established learning and cognitive science principles that I now use across everything I do, from blog posts and strategy sessions to done-for-you marketing campaigns.
Why Ignoring Google Analytics Is Hurting Your Small Business (and What To Do Instead)
Not a numbers person? This beginner-friendly guide to Google Analytics will help you understand the how, what, and why of your data.
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