That constant feeling of “am I missing something?” in your marketing? Here’s why it happens and how to fix it with a clearer structure.

Sales are slow, you Google for answers, and the fixes don’t work. This piece looks at why that happens, and why the real answer depends on your business, not someone else’s.

The first time I heard the phrase, I was mid-sip of coffee during a call with a small business owner. She was venting about her marketing...