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Profile
Join date: Jul 5, 2022
About
Hi! I'm Zia.
Marketing mentor. Small business cheerleader. Practical thinker with a people-first heart (and a serious thing for coffee).
With an MBA from Oxford Brookes University, degrees in marketing and business management, and over 15 years of experience in the field, I bring a practical, people-first approach to marketing. I’m not here to overwhelm you with jargon or push cookie-cutter strategies. I’m here to help you make smarter decisions, get confident about your content, and build a business that actually feels good to run.
From strategy sessions and content brainstorms to marketing clinics and ad management—I work with business owners to make their ideas sharper, their messaging stronger, and their marketing more effective.
Posts (89)
Jun 29, 2025 ∙ 4 min
What Customers Are Really Buying: Why Purchase Experience Matters
A thoughtful look at how every moment of the purchase journey (from first impression to checkout) adds value to your product and brand.
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Jun 23, 2025 ∙ 3 min
How Pre-Event LinkedIn Testing Helped Altuent Boost Enterprise Software Leads
Discover how Altuent used a data-led enterprise software marketing strategy to drive record-breaking leads at an in-person event using LinkedIn ads.
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Jun 23, 2025 ∙ 5 min
Why Your Marketing Strategy Might Not Actually Be A Strategy
Many business owners think they have a marketing strategy, but what they really have is a mix of goals and tasks. This article explains what real strategy looks like and how to build one that works.
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Zia Reddy
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