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Join date: Jul 5, 2022
About
Hi! I'm Zia.
Marketing mentor. Small business cheerleader. Practical thinker with a people-first heart (and a serious thing for coffee).
With an MBA from Oxford Brookes University, degrees in marketing and business management, and over 15 years of experience in the field, I bring a practical, people-first approach to marketing. I’m not here to overwhelm you with jargon or push cookie-cutter strategies. I’m here to help you make smarter decisions, get confident about your content, and build a business that actually feels good to run.
From strategy sessions and content brainstorms to marketing clinics and ad management—I work with business owners to make their ideas sharper, their messaging stronger, and their marketing more effective.
Posts (96)
Sep 1, 2025 ∙ 4 min
Why Google Can’t Answer Your Marketing Question
Sales are slow, you Google for answers, and the fixes don’t work. This piece looks at why that happens, and why the real answer depends on your business, not someone else’s.
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Aug 18, 2025 ∙ 5 min
How to Increase Sales in Slow Months
Struggling with slow sales? Learn how to increase sales in slow months by reducing friction, improving product pages, reconnecting with past customers, and strengthening post-purchase follow-ups. Small changes now compound into real results when the busy season hits.
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Aug 11, 2025 ∙ 4 min
Why Most of Your Marketing Efforts Aren’t Moving the Needle (The Pareto Principle in Marketing)
Vilfredo Pareto, an Italian economist with a sharp eye for patterns, once noticed that 80% of the land in Italy was owned by 20% of the...
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Zia Reddy
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