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Profile
Join date: Jul 5, 2022
About
Hi! I'm Zia.
Marketing mentor. Small business cheerleader. Practical thinker with a people-first heart (and a serious thing for coffee).
With an MBA from Oxford Brookes University, degrees in marketing and business management, and over 15 years of experience in the field, I bring a practical, people-first approach to marketing. I’m not here to overwhelm you with jargon or push cookie-cutter strategies. I’m here to help you make smarter decisions, get confident about your content, and build a business that actually feels good to run.
From strategy sessions and content brainstorms to marketing clinics and ad management—I work with business owners to make their ideas sharper, their messaging stronger, and their marketing more effective.
Posts (101)
Mar 29, 2026 ∙ 6 min
Why Your Marketing Automation Isn't Working (And What’s Getting in the Way)
Instead of looking at the individual components, we needed to focus on how the journeys had been thought through and how the business was communicating with people as they moved through it.
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Mar 23, 2026 ∙ 4 min
Trying to Fix Marketing Before Deciding How the Business Actually Grows
Most marketing issues aren’t marketing problems. This article explores how unclear business direction affects campaigns, messaging, and results.
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Mar 2, 2026 ∙ 2 min
Can you spot the gap between the what and the why in your marketing?
Often, improving marketing starts with tightening that link between the problem someone is already thinking about and the solution you offer.
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Zia Reddy
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