High Friction
Something’s not landing, and that’s okay.
Total Score between 5 and 14
Your score suggests your marketing might be creating more resistance than you realised. Maybe your tone’s a little cold. Maybe your offer feels vague or overwhelming. Whatever it is, it’s not about starting from scratch. It’s about finding the emotional friction and easing it.
Download the SCARF-Based Marketing Audit to see where things might be stuck and how to start shifting them.
Want help reviewing a tricky page or message?
Book a Marketing Clinic for quick, personalised support.
Room to Refine
You’re close, but there’s still room to tighten things up.
Total Score between 15 and 20
Your score suggests you’re doing a lot right, but there may be a few small points of friction holding people back. Maybe it’s your CTA, your pricing clarity, or the tone of your emails. The good news? These are fixable. And the first step is knowing where to look.
Download the SCARF-Based Marketing Audit to dig deeper and find the quiet spots where trust or clarity might be slipping.
Need more personalised help narrowing in on the right fix?
Book a Marketing Clinic for quick, personalised support.
Aligned and Trustworthy
You’re creating the right conditions for a "yes"!
Total Score between 21 and 25
Your score suggests you’re already speaking to the emotional needs of your audience, and that’s a powerful place to be. The next step is consistency: making sure that the feeling of trust, clarity, and connection carries through every part of the customer journey.
Download the SCARF-Based Marketing Audit to sense-check the rest of your messaging. Even small refinements can reinforce what’s already working.
Got one area you’re still not sure about?
Book a Marketing Clinic for quick, personalised support. Sometimes it helps to have another set of eyes.