Your potential customer at the bottom of the sales funnel needs a reason to choose you. They need to know why you're the best solution to solve the problem they are facing, and you need to use your marketing message to show them why. To do this, you need to start sharing more information about your features, functionalities, and what makes you great. Essentially, you need to start flaunting your unique selling points (USPs). 
 
But, how do you know what your unique selling points actually are?
 
Here is a Unique Selling Point Questionnaire that guides you through 15 questions you should ask to get a better idea of what makes you stand out from the crowd in your industry.