Why do some messages land and others fall flat, even when the offer is great? The answer often lies in how your marketing makes people feel.
 
This short and practical audit uses the SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness) to help you identify where your content or website might be triggering unconscious resistance and what to do instead.
 
Whether you're writing sales pages, social posts, or email copy, this guide helps you check your messaging through a human decision-making lens, not just a marketing one.
 
Inside, you’ll find:
A quick overview of the SCARF model in plain English
A step-by-step messaging audit
Examples to spot common friction points
Quick wins to improve trust and connection in your content
 
Perfect for founders, marketers, and small teams who want to market smarter and more empathetically.