If your content is doing its job but people aren’t taking action, the issue is often not the CTA itself. It’s the step you’re asking someone to take. This worksheet will help you check whether your CTA actually fits the moment your content creates.
 
It walks you through:
 
1. What your content is really doing for the reader
2. What you’re asking them to do next
3. Whether those two things line up
 
It takes a few minutes to go through, but it makes the gaps very obvious when they’re there.