A simple workbook to help you make better marketing decisions without spinning in circles.
 
If your marketing feels busy but not clear, this is for you.
 
This workbook walks you through a calm, step-by-step process to define what you’re actually trying to achieve, who you’re trying to reach, and what kind of marketing activity makes the most sense for your business.
 
It’s not a template. It’s a thinking tool designed to help you connect the dots between your goal, your audience, your strategy, your tactics, and your actual to-do list.
 
You don’t need a 10-page strategy deck. You just need a through-line that makes sense.
 
Inside, you’ll find:
A quick gut-check to see where you’re starting from
A one-page flow from goal → audience → strategy → tactics → tasks
Practical examples (for both product and service businesses)
A space to set a realistic focus for the next 2 weeks
A done-for-you example to show how it all fits together
 
Perfect for:
Overwhelmed founders
Marketing leads without a clear plan
Anyone about to start a campaign, relaunch, or reset
People doing “all the things” but not seeing results
 
You’ll walk away with:
A clear strategy statement you can build around
A short list of tactics that actually fit your audience and goal
Realistic next steps (and permission to ignore the rest)